STHORME

Terms and Conditions of Use

Last updated: December 23, 2025

Terms and Conditions of Use

Last updated: December 23, 2025

1. Introduction and Acceptance

Welcome to Sthorme (hereinafter, "the Platform", "we", "our" or "us"). The Platform is an artificial intelligence service for digital marketing available through http://sthorme.com (hereinafter, the "Website").

These Terms and Conditions (hereinafter, "Terms") govern access to and use of the Platform, including all services, features and functionalities available.

By registering, accessing or using the Platform, you agree to be bound by these Terms, our Privacy Policy and our Acceptable Use Policy. If you do not agree with any part of these Terms, you must not use the Platform.

Contact:

  • Email: support@sthorme.com
  • Website: sthorme.com/contact

2. Definitions

For the purposes of these Terms, the following terms shall have the meanings indicated:

  • User: a natural or legal person who creates an account and uses the Platform.
  • Account: registered user profile on the Platform through our authentication provider.
  • Plan: subscription mode contracted (Free, Premium, Business, Enterprise, etc.) that determines the available functionalities and usage limits.
  • User Content: all information, data, texts, images, advertising campaigns, social media content and any other material that the User uploads, publishes or transmits through the Platform.
  • AI Services: artificial intelligence functionalities provided by the Platform for analysis, content generation, campaign optimization and other digital marketing operations.
  • Third-Party Integrations: connections with external platforms such as Facebook, Instagram, Meta Business Suite and other social networks or advertising services.
  • Credits: usage units assigned according to the contracted Plan that are consumed when using certain functionalities of the Platform.

3. Eligibility and Registration

3.1. Eligibility Requirements

To use the Platform, you must:

  • Be at least 18 years of age or the legal age of majority in your jurisdiction.
  • Have the legal capacity to contract and be bound by these Terms.
  • If acting on behalf of a company or organization, have the necessary legal authority to bind such entity.
  • Provide truthful, accurate, current and complete registration information.
  • Not have been previously suspended or disabled by us.

3.2. Registration Process

Registration on the Platform is done directly through our authentication system. You can register through:

  • Email and code via OTP
  • Social login (Google)
  • Two-factor authentication (when enabled)

Upon completing registration:

  • . You will receive a verification email that you must confirm.
  • . You must expressly accept these Terms and our Privacy Policy.
  • . You may start a free trial period (if available) or subscribe directly to a paid Plan.
  • . You can change your Plan at any time from your control panel.

3.3. Account Security

You are solely responsible for:

  • Maintaining the confidentiality of your access credentials.
  • All activities carried out from your Account.
  • Notifying us immediately of any unauthorized use or security breach.
  • Logging out at the end of each session, especially on shared devices.

You will not share your Account with third parties. Each user must have their own individual Account.

3.4. Prohibition of Multiple Accounts

Each person or entity may have only one active Account. We reserve the right to cancel duplicate accounts without prior notice.

4. Plans, Subscriptions and Trial Periods

4.1. Types of Plans

The Platform offers the following service levels through paid subscription:

Plus Plan:

  • Access to 1 business account
  • 1 social media profile
  • Basic AI functionalities for digital marketing
  • All integrations with social media platforms

Pro Plan:

  • Access to up to 3 business accounts
  • Up to 3 social media profiles
  • Access to advanced AI models for creativity and content generation
  • Automatic monthly report on your social media performance
  • Additional premium functionalities
  • Advanced analysis and metrics

The specific details of each Plan, including exact prices and usage limits, are available on our pricing page and may be modified as established in section 4.7.

Important note: The Platform does not offer a permanent free plan. Access is only available through paid subscription.

4.2. Free Trial Periods

We may offer limited-time free trial periods of the Platform according to active promotions. Trial periods may be:

  • 7 days
  • 15 days
  • 30 days
  • Other durations according to specific promotions

Trial period conditions:

  • ) Eligibility: Trial periods are only available to new users who have not previously used the Platform or related services.
  • ) Functionalities: During the trial period, you will have access to the functionalities of the Plan specified in the promotion (generally Plus or Pro Plan).
  • ) Payment method required: To start a trial period, you must provide a valid payment method. You will not be charged during the trial period.
  • ) Automatic conversion: Upon completion of the trial period, your subscription will automatically convert to a paid subscription of the corresponding Plan, and you will be charged the current monthly price, unless you cancel before the trial period ends.
  • ) Cancellation during trial: You can cancel your trial period at any time before its completion at no cost. If you cancel, you will lose access to the Platform at the end of the trial period.
  • ) One trial per user: You can only access one free trial period once. Creating multiple accounts to access additional trial periods is prohibited and may result in termination of all your accounts.
  • ) Modification of terms: We reserve the right to modify, suspend or discontinue trial period offers at any time without prior notice.

4.3. Billing and Payments

Payments are processed through Stripe, our payment service provider. By subscribing to a paid Plan:

  • You authorize Stripe to automatically charge your chosen payment method.
  • Charges are made in advance at the beginning of each billing period (monthly or annual).
  • All fees are expressed in the currency indicated on the pricing page.
  • Applicable taxes (VAT, local taxes, etc.) will be added to the price according to your location and will be clearly indicated before confirming payment.

Accepted payment methods:

  • Credit cards (Visa, Mastercard, American Express)
  • Debit cards

4.4. Automatic Renewal

Subscriptions automatically renew at the end of each billing period (monthly or annual) for an identical period, unless:

  • You cancel your subscription before the renewal date, or
  • We have notified the termination of the service, or
  • Your payment method is declined.

You will be notified by email before each renewal. If your payment method fails, we will attempt to process it again. After several failed attempts, your Account may be suspended and you will lose access to the Platform.

4.5. Plan Changes

You can change Plans at any time from your control panel:

Upgrade to a higher Plan:

  • Will apply immediately.
  • You will be charged the prorated difference for the remaining time of the current billing period.
  • New functionalities will be available immediately.

Downgrade to a lower Plan:

  • Changes will take effect at the start of the next billing period.
  • You will maintain access to your current Plan until the end of the paid period.
  • No refunds are made for unused time.
  • You may lose access to business accounts or additional profiles that exceed the limits of the lower Plan.

4.6. Cancellation and Refunds

You can cancel your subscription at any time from your control panel or by contacting us. Upon cancellation:

  • You will maintain access to your paid Plan until the end of the billed period.
  • No further automatic charges will be processed.
  • Upon completion of the period, you will lose access to the Platform as we do not offer a free plan.
  • No refunds are made for partially used billing periods, except as established in the Right of Withdrawal section (if applicable according to your jurisdiction).

Unpaid invoices: If an invoice remains unpaid for more than 30 days after its due date:

  • Your Account will be automatically suspended and you will lose access to the Platform.
  • You will lose access to all functionalities.
  • Your data and campaigns will be retained for a determined period.
  • Late payment interest will be applied as permitted by law.

4.7. Price Modification

We reserve the right to modify the prices of our Plans. In case of price increases:

  • We will notify you with at least 30 days' notice.
  • New prices will apply on your next renewal.
  • If you do not agree, you can cancel your subscription before the renewal date.

Price changes do not affect already paid billing periods.

5. Integrations with Third-Party Platforms

5.1. Connection with Meta (Facebook and Instagram)

The Platform allows you to connect your Facebook Business, Instagram Business and Meta Business Suite accounts to:

  • Access analytics and insights.
  • Access information about your audience.

5.2. Permissions and Scope of Access

By connecting your Meta account, you grant the Platform the following permissions (scopes) necessary to provide the service:

  • public_profile: Access to basic public profile information
  • email: Access to your email address
  • business_management: Management of business assets and pages
  • instagram_basic: Access to basic information from your Instagram Business account
  • instagram_manage_insights: Access to Instagram metrics and statistics
  • pages_read_engagement: Reading interactions on your pages
  • pages_show_list: Viewing list of managed pages
  • pages_read_user_content: Reading content published on pages
  • read_insights: Access to statistics and analytics
  • ads_read: Reading information about your advertising campaigns

These permissions are requested directly through Meta and are subject to Meta's approval and policies. We do not store your Meta credentials; we use secure OAuth access tokens provided by Meta.

5.3. Use of Third-Party Data

Data obtained from third-party platforms:

  • Is used exclusively to provide Platform services.
  • Is processed in accordance with our Privacy Policy and the policies of connected platforms.
  • May be subject to rate limits and restrictions imposed by third-party platforms.
  • Is not sold or shared with unauthorized third parties.

5.4. Responsibility for Connected Accounts

You are responsible for:

  • Ensuring that you have the necessary authorization to connect and manage third-party accounts.
  • Complying with the terms of service and policies of connected platforms.
  • Any content published or action taken through the Platform on your connected accounts.
  • Revoking access when you no longer want the Platform to have access to your accounts.

5.5. Disconnection of Integrations

You can disconnect integrations at any time from your control panel. You can also revoke permissions directly from the settings of each third-party platform. Disconnection may limit or prevent the operation of certain Platform functionalities.

5.6. Changes to Third-Party APIs

Third-party platforms may modify, restrict or discontinue access to their APIs at any time. We are not responsible for changes in the availability, functionality or terms of use of third-party services that may affect the operation of the Platform.

6. Use of Artificial Intelligence Services

6.1. Description of AI Services

The Platform uses artificial intelligence to:

  • Generate content for social media and advertising campaigns
  • Analyze campaign performance and provide recommendations
  • Optimize segmentation and marketing strategies
  • Automate repetitive digital marketing tasks
  • Provide data-based insights and predictions

6.2. Quality and Accuracy of Generated Content

While we strive to provide high-quality AI services:

  • We do not guarantee that AI-generated content is 100% accurate, appropriate or error-free.
  • You are responsible for reviewing, editing and approving all content before publication.
  • AI-generated content should be used as an assistance tool, not as a substitute for human judgment.
  • We are not responsible for the consequences of publishing AI-generated content without adequate review.

6.3. Model Training and Improvement

To improve our AI services:

  • We may use aggregated and anonymized data from interactions with the Platform.
  • We use enterprise AI models (Enterprise AI Models) that DO NOT train with your personal data or User Content.
  • Your specific content, campaigns, customer data and business information are NEVER used to train or improve AI models.
  • We implement strict data isolation measures to ensure that your information remains private and confidential.
  • You can request additional information about our AI data usage policies by contacting us.

6.4. AI Limitations

You acknowledge that AI systems:

  • May occasionally produce unexpected or inappropriate results.
  • Do not substitute professional human judgment in marketing decisions.
  • Are subject to the inherent limitations of current technology.
  • May require supervision and adjustments for specific use cases.

7. Intellectual Property

7.1. Platform Ownership

All intellectual property rights over the Platform, including but not limited to:

  • Software, source code and algorithms
  • Design, user interface and experience
  • Trademarks, logos and visual elements
  • Documentation and training materials
  • AI models and proprietary technology

Are the exclusive property of ours or our licensors. These Terms do not grant you any ownership rights over the Platform.

7.2. Use License

We grant you a limited, non-exclusive, non-transferable, revocable and worldwide license to:

  • Access and use the Platform according to your contracted Plan.
  • Use the available functionalities for your subscription level.
  • Download and use content generated by the Platform for your legitimate commercial purposes.

This license does not include the right to:

  • Sublicense, sell, resell or commercially exploit the Platform.
  • Copy, modify, create derivative works or reverse engineer.
  • Extract data through scraping, bots or unauthorized automated tools.
  • Use the Platform to develop competing products or services.

7.3. User Content Ownership

You retain all ownership rights over your User Content. By uploading content to the Platform, you grant us a worldwide, non-exclusive, royalty-free, sublicensable and transferable license to:

  • Store, process and display your content to provide services.
  • Perform backups and ensure service continuity.
  • Use your content to improve the Platform (in an aggregated and anonymized manner).

This license remains in effect while you use the Platform and extends for a reasonable period after deletion to allow backups and legal compliance.

7.4. AI-Generated Content

For content generated by the Platform using AI:

  • You have the right to use the generated content according to your contracted Plan.
  • Generated content may be based on general patterns and training data.
  • We do not guarantee that generated content is completely unique or does not infringe third-party rights.
  • You are responsible for verifying that generated content complies with all applicable laws before use.

7.5. Feedback and Suggestions

Any feedback, suggestions, ideas or improvement proposals that you provide to us:

  • Become our exclusive property.
  • May be used, implemented or disclosed without compensation to you.
  • Do not create any confidentiality obligation on our part.

8. Acceptable Use Policy

8.1. Prohibited Uses

When using the Platform, you MAY NOT:

a) Legal violations:

  • Infringe laws, regulations or third-party rights.
  • Engage in fraudulent or deceptive activities.
  • Facilitate, promote or participate in illegal activities.

b) Inappropriate content:

  • Publish defamatory, obscene, offensive or hate-inciting content.
  • Spread false, misleading or deliberate misinformation.
  • Publish content that infringes third-party intellectual property rights.
  • Share content that exploits, harms or attempts to harm minors.
  • Publish unsolicited explicit sexual content.

c) Spam and abuse practices:

  • Send unsolicited bulk communications (spam).
  • Carry out deceptive or manipulative marketing practices.
  • Create fake accounts or multiple accounts to evade restrictions.
  • Manipulate metrics, analytics or recommendation systems.

d) Service interference:

  • Attempt to gain unauthorized access to the Platform or related systems.
  • Disrupt, overload or interfere with the operation of the Platform.
  • Bypass security, authentication or access control measures.
  • Perform vulnerability testing without express written authorization.

e) Improper data extraction and use:

  • Perform scraping, harvesting or automated data extraction.
  • Use data obtained from the Platform to train competing AI models.
  • Sell, license or distribute data obtained from the Platform.

f) Inappropriate commercial use:

  • Resell or sublicense access to the Platform without authorization.
  • Use the Platform to create competing services.
  • Perform benchmarking or competitive analysis without permission.

8.2. Compliance with Third-Party Policies

When using integrations with third-party platforms, you must comply with:

  • Terms of service and policies of Meta/Facebook
  • Advertising policies of connected platforms
  • Community guidelines of social networks
  • Specific regulations of each platform

8.3. Content Moderation

We reserve the right to:

  • Review User Content to ensure compliance with these Terms.
  • Remove, modify or restrict content that violates these Terms.
  • Suspend or terminate Accounts that repeatedly fail to comply with our policies.
  • Report illegal activities to competent authorities.

We are not obligated to proactively monitor content, but we may do so to ensure compliance and security.

8.4. Consequences of Non-Compliance

Violations of this Policy may result in:

  • Formal warning.
  • Temporary or permanent restriction of functionalities.
  • Temporary suspension of the Account.
  • Immediate termination of the Account without refund.
  • Legal actions and claim for damages.
  • Report to competent authorities.

9. Data Protection and Privacy

9.1. Data Collection and Use

The collection, processing and use of your personal data is governed by our Privacy Policy, which is an integral part of these Terms.

We process your personal data as:

  • Data Controller: to manage your Account, process payments and provide support.
  • Data Processor: to process data from your campaigns and connected accounts according to your instructions.

9.2. Third-Party Services

We use third-party service providers for essential operations:

  • Stripe: Payment processing
  • AI Providers: Artificial intelligence services
  • Google Cloud Platform: Hosting and storage

These providers may access your data only to the extent necessary to provide their services and are bound by confidentiality and data protection agreements.

9.3. International Transfers

Your data may be transferred and processed in countries outside your jurisdiction. We implement appropriate safeguards, such as:

  • EU Standard Contractual Clauses
  • Applicable privacy certifications
  • Other legally recognized protection measures

9.4. Data Security

We implement appropriate technical and organizational measures to protect your data:

  • Encryption of data in transit and at rest
  • Access controls and multi-factor authentication
  • Security monitoring and incident response
  • Regular security audits and assessments
  • Ongoing staff training

Despite our efforts, no system is completely secure. We cannot guarantee absolute security.

9.5. Your Data Protection Rights

Under applicable data protection laws (GDPR, CCPA, etc.), you have the right to:

  • Access your personal data
  • Rectify inaccurate or incomplete data
  • Request deletion of your data (right to be forgotten)
  • Object to processing of your data
  • Request portability of your data
  • Withdraw your consent at any time
  • File a complaint with the data protection authority

To exercise these rights, contact us at support@sthorme.com

9.6. Data Retention

We retain your personal data:

  • During the term of your active Account.
  • For the period necessary to comply with legal obligations.
  • To resolve disputes and enforce our agreements.
  • For a determined period after deletion of your Account for backups.

9.7. Data Processing Agreement (DPA)

If you process third-party personal data through the Platform (for example, customer data), you act as Data Controller and we as Data Processor. Our Data Processing Agreement is available upon request by email.

10. Limitation of Liability

10.1. Disclaimer of Warranties

THE PLATFORM IS PROVIDED "AS IS" AND "AS AVAILABLE", WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO:

  • Warranties of merchantability or fitness for a particular purpose
  • Warranties of availability, accessibility or uninterrupted operation
  • Warranties of accuracy, completeness or reliability of AI-generated content
  • Warranties that the Platform will be free of errors, viruses or harmful components
  • Warranties of specific marketing results or commercial performance

10.2. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL WE BE LIABLE FOR:

a) Indirect, incidental, special, consequential or punitive damages, including:

  • Loss of profits, revenue or business opportunities
  • Loss of data or information
  • Damage to reputation or brand image
  • Costs of acquiring substitute products or services

b) Any damage exceeding the fees paid by you in the 12 months prior to the event giving rise to the claim

c) Events outside our reasonable control:

  • Interruptions caused by third-party platforms (Meta, Stripe, etc.)
  • Changes in APIs or policies of external services
  • Force majeure, natural disasters, pandemics
  • Failures of internet or telecommunications infrastructure
  • Cyberattacks, hacking or sabotage by third parties

10.3. Exclusions to Limitation

This limitation of liability does not apply to:

  • Death or personal injury caused by our negligence
  • Fraud or fraudulent misrepresentation
  • Liabilities that cannot be limited or excluded by law
  • Intentional violations or gross negligence on our part

10.4. Third-Party Services

We are not responsible for:

  • Actions, errors or omissions of Stripe or any other third-party provider
  • Changes in terms, prices or availability of third-party services
  • Interruptions or failures in services of connected platforms (Meta, Facebook, Instagram)
  • Decisions made by third-party platforms regarding your content or account

10.5. Marketing Results

We do not guarantee specific marketing results, including:

  • Increase in sales, conversions or engagement
  • Growth of audience or followers
  • Specific ROI or ROAS
  • Approval of campaigns by advertising platforms
  • Rankings, visibility or reach on third-party platforms

Results depend on multiple factors beyond our control, including your strategy, content, market and execution.

10.6. Use at Your Own Risk

You acknowledge and accept that:

  • You use the Platform at your own risk and responsibility
  • You are responsible for evaluating the suitability of the Platform for your needs
  • You must review and approve all generated content before publication
  • You must maintain backups of your important content

11. Indemnification

You agree to defend, indemnify and hold harmless the Platform, its affiliates, directors, employees, agents and licensors from and against all claims, demands, liabilities, damages, losses, costs and expenses (including reasonable attorney fees) arising from or related to:

  • ) Your use or misuse of the Platform
  • ) Your User Content
  • ) Your violation of these Terms or any applicable law
  • ) Your violation of third-party rights, including intellectual property or privacy rights
  • ) Your use of third-party integrations and content published on external platforms
  • ) Any AI-generated content that you publish without adequate review
  • ) Claims that your content infringes third-party rights
  • ) Negligence or willful misconduct on your part

We reserve the right to assume the exclusive defense and control of any matter subject to indemnification by you. You will not enter into any settlement that affects us without our prior written consent.

12. Service Availability and Maintenance

12.1. Service Availability

We strive to provide maximum availability of the Platform, but we do not guarantee:

  • 100% availability or specific uptime
  • Uninterrupted access without interruptions
  • Absence of errors, failures or performance degradation

13. Applicable Law and Competent Jurisdiction

These Terms are governed by the laws of the United Mexican States. For any controversy arising from these Terms, the parties submit to the jurisdiction of the competent courts of Zapopan, Jalisco, Mexico, waiving any other jurisdiction.